M - N: McCann-Erickson (Belfast)

 

The Electoral Fraud Act was introduced to Northern Ireland in May 2002 and brought with it strict new measures regarding voter registration and voter identification. The move to individual registratio ...

Every year in Northern Ireland (NI) enough waste is thrown away to cover the whole country. Landfill space is quickly running out, and the Government has set ambitious recycling targets to meet Europe ...

Continual death and tragedy on Northern Ireland’s roads has prompted journalists to ask – do shocking TV ads work? Individual road safety TV campaigns for the Department of the Environment NI have won ...

The new ‘Freedom’ campaign for Phoenix Natural Gas was successful in informing the owner-occupied housing market of the opportunities and benefits of Phoenix Natural Gas, challenging fuel perceptions, ...

The Electoral Fraud Act was introduced to Northern Ireland in May 2002, and brought with it strict new measures regarding voter registration and voter identification. The legislation, unique to Northe ...

Road fatalities in Northern Ireland are substantially higher than in Great Britain. Some 9.5 per 100,000 population are killed on the roads in Northern Ireland compared to 5.9 in Great Britain. The ov ...

Attendance's at sports meeting are generally low in Northern Ireland. This study traces the progress of the ice hockey team the Belfast Giants from its launch. Problems of low interest from the media ...

This paper describes how the campaign sought to change beliefs that there is a 'safe limit' for driving after drinking and to reposition the social stigma from 'over the limit driving' to having consu ...