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Case Study
1.
Geico: Gecko campaign
Edward Dinger, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.613-621
In 1999, US automobile insurance company “Geico” commissioned the “Gecko” campaign to assist in the company’s branding efforts. The campaign was the inception of the Gecko lizard who later became the ...

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Case Study
2.
Geico: Mini-campaigns
Edward Dinger, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.613-621
Further contributing to it’s two previous successful advertising campaigns, automobile insurer Geico, launched its “Mini-campaigns” advertisements in 2004. With a $200+ million budget, the advertiseme ...

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Case Study
3.
Geico: Good News campaign
Edward Dinger, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.613-621
“Good News” was the second of Geico’s trilogy of advertising campaigns. With the assistance of the ‘Martin Agency’ of Richmond, Geico used its humorous advertising appeal to portray variations of the ...

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M&C SaatchiM&V DirektmarketingM&V HamburgM&V MunchenM/K Advertising PartnersM/S Database MarketingMacLaren LintasMacLaren McCannMad Dogs and EnglishmenMagnus Nankervis & Curl, SydneyMagnus Nankervis & Curl/FCBMalchow Adams & HusseyMalcolm Auld DirectManchester City FCManning Gottlieb OMDManus DirectManus Direct Response MarketingMargeotes / Fertitta & PartnersMargeotes Fertitta PowellMaris, West & BakerMarke CommunicationsMarketel McCannMarketing NetworkMarketing ResourcesMarketing Resources of New YorkMarketing Works Education SystMarr AssociatesMarshall Fenn CommunicationsMarsteller Little & StrodlMartin AgencyMartin DirectMartin Tait AgencyMartin Williams, Inc.Mathers AdvertisingMauro Ivan Marketing EditorialMaxxcomMBOMBO RCFM-B-S&K HamburgMC DirectMcCann CommunicationsMcCann DirectMcCann Direct (Spain)McCann Direct JapanMcCann Direct PhilippinesMcCann EricksonMcCann Erickson (Scotland)McCann Erickson New YorkMcCann Ericson AthensMcCann HealthcareMcCann IndiaMcCann Relationship MarketingMcCann World GroupMcCann-Erickson (Australia)McCann-Erickson (Belfast)McCann-Erickson (Seattle)McCann-Erickson BrisbaneMcCann-Erickson ManchesterMcCann-Erickson PhilippinesMcCann-Erickson SydneyMcCann-Erickson WorldwideMcCarthy Watson & SpencerMcConnaughy Stein Schmidt Brown, MSSBMcCormick IntermarcoMcCormick Intermarco-FarnerMcCormick PublicisMcDonald EnterprisemcgarrybowenMcKee Wallwork Henderson AdvertisingMcKinneyMcKinney & SilverMcKinney and SilverMD Marketing Direto AsociadosMDB CommunicationsMDC PartnersMeares TaineMEC SponsorshipMedia KitchenMedia Planning GroupMediacomMediacom ScotlandMediaedge: CIAMediaExpress TelemarketingMedialogMediaVestMediaVisionMedicus ConsumerMedicus PDA (Sydney)Meindl & AssociatesMekanism and Media SmithMellors Reay & PartnersMembership ConsultantsMendelsohn Zien AdvertisingMercatoMerkley Newman HartyMerrell Remington DirectMessner Vetere Berger McNamee Schmetterer/Euro RSCGMetro Marketing DirectoMeyer & JohnsonMeyer & Meyer DirectMGAMHA Direct AdvertisingMHI MarketingMHI PartnersMichael Bungey DFSMichael Deane AssociatesMichaelides & BednashMigrosMilan Concept & DesignMilenioMiles Calcraft Briginshaw DuffyMiller Meester AdvertisingMindshareMintz & HokeMkreativModem MediaModernista!Moffat Sharp, MelbourneMojo Partners BrisbaneMomentumM-One AdvertisingMonster WorldwideMoore ResponseMorgan AgencyMorgan Partnership, ThemortierbrigadeMortimer Whittaker O'SullivanMotherMPG / Media Planning GroupMS Database MarketingM-S-B&K HamburgMSPSMTCMullenMullen AdvertisingMullen Advertising, Inc.Mustoe Merriman LevyMustoe, Merriman, Herring, LevyNail CommunicationsNaked CommunicationsNatcom Publicite/PromotionNations Care Direct MarketingNavigator BlueNavigator Responsive AdvertisingNeil Stewart AssociatesNewlands Knight & RoundNewport Creative CommunicationsNewsletters PlusNicklin AdvertisingNimrod ReklambyraNKH&WN'LilNords Porter NovelliNorth Woods AdvertisingNorthcote Ogilvy & Mather DirectNorton OutdoorNW Ayer & Partners
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