M - N: Marr Associates

 

Campaign to promote fish and the fishing industry, for `Seafish' (The Sea Fish Industry Authority), 2000. Aim: to promote fish as healthy, in an enjoyable way. Aimed especially at C1C2 mothers. TV, li ...

Lanarkshire Health Board want breast feeding to become not just accepted but a practice. The advertising campaign was recalled spontaneously by over half the women in the sample and with prompting th ...

The client brief contained specific objectives - create awareness of Scotland as a prime business location for call centre and back office processing; highlight the benefit of a Scottish location; pro ...

Historic Scotland has two main functions - protecting Scotland's built heritage and promoting and presenting historical sites . This paper relates to the latter. The success of the campaign during 1 ...