M - N: Manning Gottlieb OMD

 

The 2006 Home Office recruitment campaign for Police Community Support Officers (PCSOs) aimed to explain the value of PCSOs to the public. It was based on an advertiser-funded television programme fol ...

This paper outlines how well-established brand from one commoditised market moved into another and made the top of consumer shopping lists within two years. There follows an analysis of AA’s fully in ...

Train travel isn’t an obviously communications-sensitive market, particulary in the UK where a spate of recent crashes has left the market depressed public perceptions diminished. Not even when the op ...

This novel case study demonstrates how communication capitalised on Eurostar’s 20-minute reduction in journey time to reposition the brand. For six years after it launched in 1994 Eurostar enjoyed gro ...

The outstanding advertising campaign for the theme park ride ‘Air’ at Alton Towers in the UK won an Award at the IPA Bronze Area Advertising Effectiveness Awards in 2003.The brief was to attract 15–24 ...

For a theme park with two distinct target audiences, ‘Air’ provided a perfect product experience to meet the needs of both. The communication objectives set were ambitious and wide reaching, particula ...