M - N: MacLaren Lintas

 

1993-4 campaign to reposition Oh Henry! So as to achieve leadership in the singles chocolate bar market from 'distant' number 2; the brand faced severe competition, and was being cannibalised by a pea ...

The positive role played by advertising in the market process has been largely ignored by academic economists. It is only recently, since the modern economic revolution, that economists have realized ...

Advertising, 1988-92, for Molson Canadian beer. Marketing background described: by the late 1980s the beer market in Canada was shrinking under social and demographic changes and fragmenting as new pr ...

As charity contributions declined generally in a recession, and AIDS and cancer causes dominated the headlines, the Heart and Stroke Foundation needed to raise awareness of its work. By reminding cons ...