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Profile
1.
Agency Profile: Lyon Salvey (US)
Agency Profile in association with Adbrands, February 2008
This Agency Profile provides key details and analysis of Lyon Salvey, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links ...

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Case Study
2.
Pfizer Inc.: The Power Of Zyrtec campaign
Susan Risland, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1311-1328
Pfizer Inc. emphasized the strength of Zyrtec, a prescription antihistamine, with surreal advertisements that showed people fleeing from allergy-inducing animals and flowers, then taking Zyrtec and re ...

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