K - L: Lyle Bailie International

 

Seatbelt wearing rates in both Northern Ireland and the Republic of Ireland have historically been lower than Great Britain. The challenge was thus to increase seatbelt compliance, and thereby reduce ...

This Road Safety Authority (Republic of Ireland) and Department of the Environment (Northern Ireland) campaign from 2002 aimed to raise the awareness generally of the number of pedestrians being kille ...

This paper discusses the anti-drink-driving campaign for the Department of the Environment, Northern Ireland, from 1995-2006. The target throughout the campaign was all drivers who drink alcohol, and ...

This paper demonstrates how LyleBailie International repositioned non-seatbelt wearing as selfish and socially irresponsible, and met the objectives of increasing seatbelt wearing rates and saving liv ...

Waste Management is not an attractive subject or message, and it takes a strong idea to turn this into something entertaining, informative and emotionally relevant. This case study focuses on a campai ...

Metrication of speed limits in the Republic of Ireland was introduced on 20th January 2005. Prior to the introduction, national route distance signs were displayed in kilometres, while speed limits we ...

In this case, the job for advertising was relatively simple: to make people in Northern Ireland aware that help exists for victims of noise, and to tell them exactly who to contact. However, evaluatin ...

This case explores how a £8.68million investment in co-ordinated road safety advertising made a significant contribution to an economic payback of £704.35 million, over a nine year period, 1995 to 200 ...