K - L: Lowe SMS

 

At least four factors converged to make April 1997 the time for Sony Corporation of America to introduce a new brand-advertising campaign. Sony knew that as electronic technology continued its rapid p ...

For many years chicken has been a staple of the American dinner table. And one of the leading companies to produce and market poultry has been Perdue Farms Inc. of Salisbury, Maryland. The beak-like v ...

Mercedes-Benz, whose cars were known for precise design and an elite image, felt the market shifting. Growth lay in the lower end of the luxury car market, as a strong economy put large numbers of p ...

Marriott Hotels Corporation debuted a major television advertising campaign for its Courtyard by Marriott chain of hotels in May 1997. The five spots that made up the campaign showed hapless people ma ...

1993 campaign to launch Labatt's Ice Beer, to fight Molson's Canadian Ice Draft in new segment of the beer market. Qualitative research used to help develop strategy. Multi-media national campaign: he ...

1993 campaign to differentiate and position Purolator, a courier service. Marketing situation described: very difficult because of deregulation, increased competition and recession; danger of industry ...

1993-4 campaign to encourage the Caribbean community in Toronto to use Western Union's Money Transfer service for transmitting funds to their relatives at home. There was no available research to prov ...