K - L: Loughlin Creative

 

Previous pageNext pagePage 1 of 1

all[3]papers[0]cases[3]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search
Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF

Case Study
1.
AirTouch Cellular Best Customer Bond Mailing
Lynda Cangemi and Kathi Loughlin, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Loughlin Creative for AirTouch Cellular. The challenge of this campaign was to find an appropriate reward for top-billing customers that would be perceived as offeri ...

Summary | Full Text | More Like This
Read: 1 times
Case Study
2.
AirTouch Cellular Usage Stimulation Campaign
Lynda Cangemi and Kathi Loughlin, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Loughlin Creative for AirTouch Cellular. Analysis of AirTouch's existing customer base revealed that 30% of customers in the entry level category were not taking adv ...

Summary | Full Text | More Like This
Read: 1 times
Case Study
3.
AirTouch Cellular ONE-BILL Long Distance Campaign
Glenn Pingul and Kathi Loughlin, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Loughlin Creative for AirTouch Cellular. In 1996, the FCC changed its regulations to allow cellular service providers to offer cellular long distance service to cust ...

Summary | Full Text | More Like This
Read: 1 times


1 Page:



















































































































WARC Publications  |  WARC Conferences  |  About Us  |  Links  |  Contact Us  |  Terms & Conditions
© 2008 Copyright and Database Rights owned by WARC

  |    |  
Subjects
SEARCHStart searching...
Start an Advanced Searchall subjectsfind a case studyDigitalProduct CategoriesMarketingConsumersAdvertisingBrandsMediaData