K - L: Lonsdale Advertising

 

1982-6 press campaigns for English Country Cottages. The company markets direct to consumer, not through travel agents. Period covers expansions in Wales and Scotland. Description of the market and co ...

Describes the campaign to launch (1979) a new Abbey National product: Open Bondshares, competing against the common Term Share product. With the open shares, investors would no longer have to make a ' ...