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Award-winning case study
1.
Cornetto: Introducing a Big Brand
Rod Meadows, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980
1976 re-launch of Wall's Cornetto. The market situation, arguments for the launch and analysis of the risks are explained fully. The new style of the product is described. Development and testing of t ...

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Read: 9 times
Case Study
2.
Development of Effective Economic Corporate Advertising for Hoechst UK, 1976-80
E. Atkinson, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980
Corporate advertising for Hoechst UK, 1976-80. Aimed at AB businessmen, using the quality press to start with. Initial development: qualitative research among businessmen showed success of creative ap ...

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Read: 5 times


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