K - L: Leo Burnett Direkte AS

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The Volunteer for Cardbord Recycling-Fee DM
Linda Rivedal and Ina Rikter-Svendsen, Direct marketing Association (US), ECHO Awards, 1997

This DMA ECHO entry was created by Leo Burnett Direkte for Kartonggjenvinning AS (Cardbord Recycling). The Secretary of State for Environmental issues in Norway recently decided to enforce an environm ...

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NSB (Norwegian Railway Company) Regular Passenger Programme
Nathalie Kalvo and Ina Rikter-Svendsen, Direct marketing Association (US), ECHO Awards, 1997

This DMA ECHO entry was created by Leo Burnett Direkte for Norwegian Railway Company (NSB). This direct mail program was launched in order to combat the negative opinion of NSB and to recruit regular ...

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Bonus Trip to the Atlanta Olympics
Lise Kristensen and Ann Kristin Skretteberg, Direct marketing Association (US), ECHO Awards, 1997

This DMA ECHO entry was created by Leo Burnett Direkte, Oslo for Braathens SAFE Airlines. In Norway, SAS had been the absolute leader in terms of frequent flyer programs until the end of 1995, when Br ...

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'Around the world with the BRAcard' - Frequent Flyer Program
Lise Kristensen and Ann Kristin Skretteberg, Direct marketing Association (US), ECHO Awards, 1997

This DMA ECHO entry was created by Leo Burnett Direkte, Oslo for Braathens SAFE Airlines. In 1986, Braathens launched its BRACard bonus program to allow flyers to earn and redeem bonus points on fligh ...

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