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Award-winning case study
1.
The Svalbard Experience
FEDMA, Best of Europe, 1998
The overall objective was to secure the loyalty of Braathens top 250 BRACard members by inviting them to place a bid for The Svalbard Experience, a trip to the arctic parts of Norway. The result was ...

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Case Study
2.
A Question of Time
Ann Kristin Skretteberg, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Leo Burnett Direkte for Braathens SAFE (Norway). For two years, Braathens' most valuable frequent flyer program members collected BRACard points with British Ai ...

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3.
The St. Valentine's Day Story
Otto Rognlien and Torkel Lien, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA Bronze ECHO winner was created by Leo Burnett Direkte for the Norwegian Royal Mail. For the past two years, the Royal Mail has focused on getting people to send postcards on Valentine's ...

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4.
The Wilde Cup
Trine Lise Olsen and Lisa R. Kristensen, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Leo Burnett Direkte for NetCom GSM (Norway). Established in 1993, NetCom GSM had 435,000 business customers for its wireless communication services. The objecti ...

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5.
Mother and Father
Jens Solberg and Lise R. Kristensen, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Leo Burnett Direkt for Norwegian Save the Children. The objective of this multimedia campaign was to recruit 3,500 new regular sponsors for children in Rwanda a ...

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Case Study
6.
The Volunteer for Cardbord Recycling-Fee DM
Linda Rivedal and Ina Rikter-Svendsen, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Leo Burnett Direkte for Kartonggjenvinning AS (Cardbord Recycling). The Secretary of State for Environmental issues in Norway recently decided to enforce an environm ...

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7.
NSB (Norwegian Railway Company) Regular Passenger Programme
Nathalie Kalvo and Ina Rikter-Svendsen, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Leo Burnett Direkte for Norwegian Railway Company (NSB). This direct mail program was launched in order to combat the negative opinion of NSB and to recruit regular ...

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