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Bonus Trip to the Atlanta Olympics
Lise Kristensen and Ann Kristin Skretteberg, Direct marketing Association (US), ECHO Awards, 1997

This DMA ECHO entry was created by Leo Burnett Direkte, Oslo for Braathens SAFE Airlines. In Norway, SAS had been the absolute leader in terms of frequent flyer programs until the end of 1995, when Br ...

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'Around the world with the BRAcard' - Frequent Flyer Program
Lise Kristensen and Ann Kristin Skretteberg, Direct marketing Association (US), ECHO Awards, 1997

This DMA ECHO entry was created by Leo Burnett Direkte, Oslo for Braathens SAFE Airlines. In 1986, Braathens launched its BRACard bonus program to allow flyers to earn and redeem bonus points on fligh ...

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There Is No Such Thing as a Free Lunch
Lise Kristensen and Arild Remme, Direct marketing Association (US), ECHO Awards, 1997

This DMA Bronze ECHO award winner was created by Leo Burnett Direkte, Oslo for Braathens SAFE Airlines, a family-owned air carrier that maintains the largest market share for air travel within Norway. ...

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The Svalbard Experience
Lise Kristensen and Ann Kristin Skretteberg, Direct marketing Association (US), ECHO Awards, 1997

This DMA Silver ECHO award winner was created by Leo Burnett Direkte, Oslo, for Braathens SAFE Airlines. In order to stand out as the most spectacular frequent flyer program in Norway, Braathens offer ...

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