K - L: Leagas Shaffron Davis Chick Ayer

 

Previous pageNext pagePage 1 of 1


all[1]papers[0]cases[1]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search
Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF

Case Study
1.
Cracking Car Crime Together
Paul Richards, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1994
1992-4 campaign for the Home Office / COI, to reduce the incidence of vehicle crime in the UK. By 1991, car crime had increased to 28% of all recorded crime. Advertising objectives: to encourage attit ...

Summary | Full Text | More Like This
Read: 14 times


1 Page:





















































































































WARC Publications  |  WARC Conferences  |  About Us  |  Links  |  Contact Us  |  Terms & Conditions
© 2008 Copyright and Database Rights owned by WARC

  |    |  
Subjects
SEARCHStart searching...
Start an Advanced Searchall subjectsfind a case studyDigitalProduct CategoriesMarketingConsumersAdvertisingBrandsMediaData