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Case Study
1.
Return to Sender
Jan Davis and Sam Kirshenbaum, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by LKH&S, Inc. for PerformanceData. Although PerformanceData is among the major providers of data and compiled lists, it has the lowest awareness among direct mark ...

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Case Study
2.
The Shape of Things to Come
Bob LaCasse and Samual Kirshenbaum, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by LKH&S for Pioneer Hi-Bred International, the nation's leading producer of seed corn. Pioneer recently entered the competitive marketplace of genetically altered ...

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Case Study
3.
A Gathering by the Ocean
Don Minner and Sam Kirshenbaum, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by LKH&S for Hewitt Associates, the nation's premier human resources consultancy. Hewitt Associates employs a bi-annual client conference in order to inform client ...

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