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Award-winning case study
1.
Jack in the Box: Jack Marches South
New York American Marketing Association, EFFIE Awards, 2001
For Jack in the Box, the regional 1,600 unit fast food chain, the bar was raised high. 1999 had been a banner sales year, thanks to the successful introduction of their Assemble to Order program. Fo ...

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Read: 6 times
Award-winning case study
2.
Jack in the box 'We won't make it til you order'
Kowloon Wholesale Seafood Company, New York American Marketing Association, EFFIE Awards, 2000
Jack in the Box has faced some extraordinary challenges over the past five years. To recover from the E.coli incident in 1993 the regional fast food chain instituted industry-leading food handling p ...

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Read: 8 times


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