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Case Study
1.
Don't Waste Your Money
Joleen S. Spencer and Alan Fonorow, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Kobs Gregory Passavant for Harris Trust & Savings Bank. Harris provides administration of defined benefit retirement plans. The objective of this direct mail ca ...

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Case Study
2.
Office Copier Downtime Survey
George Clark and Alan Fonorow, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Kobs Gregory Passavant for Pitney Bowes Copier Systems. The objective of this direct mail campaign was to generate a large and continual stream of qualified leads fo ...

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Case Study
3.
'Welcome to Perennial Advantage'
Theresa Lusch and Alan Fonorow, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Kobs Gregory Passavant for Foster & Gallagher's Spring Hill Nurseries catalog. The objective of this direct mail campaign was to develop loyalty and stimulate increa ...

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Case Study
4.
'Go...Show...Save'
Fran Luchsinger and Alan Fonorow, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Kobs Gregory Passavant for AARP Pharmacy Service and PCS Health Systems. The objective of this direct mail campaign was to relaunch the AARP Membership Choice progra ...

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Case Study
5.
'Down-Home Country Cookin''
Michael Kuzma and Alan Fonorow, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Kobs Gregory Passavant for Reiman Publications. The objective of this campaign was to launch an annual cookbook based on 'Taste of Home,' the world's largest selling ...

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Case Study
6.
Small Printer Cartoon Mailings
Alan Fonorow and Donald Bence, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Kobs Gregory Passavant for MAN Roland. MAN Roland sells sheet-fed printing presses.

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