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Award-winning case study
1.
Audi - Born of powerful ideas
Euro-Effies, Bronze winner, 2008
The Audi R8 was the marque's first entry in the high-end sports car sector. It was a narrow market, dominated by an all-powerful number one: the Porsche 911. A print, TV and online campaign aimed to b ...

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Read: 85 times
Award-winning case study
2.
Audi - Audi Q7
Euro-Effies, Sappi Print Media Efficiency Award/Gold winner, 2007
In spring 2006, Audi launched a new 'third-generation' sports utility vehicle in the European market, a sector dominated by major US players, and also showing signs of saturation. Despite this, Audi's ...

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