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Award-winning case study
1.
Mono Foam
P Sagar, P Breithaupt and Denise Marshall, Canadian Congress of Advertising, Canadian Advertising Success Stories, 1995
Advertising for Tremco Mono Foam, an aerosol insulating foam. Launched 1988, but position static as number 3: brand appeared as a mere line extension. Initial TV advertising in 1991 in one regional te ...

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