K - L: Kaplan Thaler Group

 

Suffering from low awareness, only 12 percent of insurance company Aflac, Inc customers were able to recall their name. Aflac used a $35m (approximately £18million at 2008 rates) budget to launch its ...

This paper describes how Aflac, having achieved high levels of brand awareness through their iconic ‘duck’ campaign, faced the challenge of communicating what the company actually did. The marketing ...

The Mystery Creek Fieldays are the biggest trade-show in the southern hemisphere and Westpac’s site “The Kitchen” was a haven for show goers. It was a large room where invited guests could escape the ...