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Case Study
1.
Nouvelle Toilet Paper: David and Goliath - Fort Sterling's Breakthrough to Branded Success
Rupert Hopkins, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1990
A new brand (Nouvelle) breaks into the massive spending toilet tissue market on a small spend, to gain the no.3 slot by 1990 in less than 9 months. Also the no.1 kitchen towel slot. 1987-8 research in ...

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Read: 17 times
Award-winning case study
2.
How Advertising Helped Saab Take Off
Nigel Fordham and Paul Collins, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1988
How advertising contributed to the success of Saab Great Britain, 1984-7. Need to revitalise the brand with controlled volume growth, improved model mix, introduction of new models, increased dealer c ...

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Read: 19 times


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