I - J: i-level

 

Previous pageNext pagePage 1 of 1

all[1]papers[0]cases[1]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search
Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF

Award-winning case study
1.
Charles Channon Award, easyJet - Lord Leverhulme's Dilemma: how easyJet got the other half to work
Charlie Dobres and Andrew Walmsley, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2000
easyJet is a budget airline that offers flights to European destinations at a fraction of competitors' ticket prices. Selling over the phone costs £3.50 in handling for every ticket sale, and this co ...

Summary | Full Text | More Like This
Read: 82 times


1 Page:












































































WARC Publications  |  WARC Conferences  |  About Us  |  Links  |  Contact Us  |  Terms & Conditions
© 2008 Copyright and Database Rights owned by WARC

  |    |  
Subjects
SEARCHStart searching...
Start an Advanced Searchall subjectsfind a case studyDigitalProduct CategoriesMarketingConsumersAdvertisingBrandsMediaData