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Case Study
1.
Turner Broadcasting System, Inc.: 31 Days Of Oscar campaign
Rayna Bailey, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1659-1665
In 1994 Turner Classic Movies (TCM) was a small startup cable network with a collection of 4,000 movies, 21 employees, an operating budget of between $13 and $15 million, and 1 million subscribers. TC ...

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