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Case Study
1.
Montres Rolex SA: Celebrity Endorsement campaign
Judson Knight, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1043-1046
Rolex, the Geneva-based maker of ultra-high-quality and high-priced timepieces, had at one time or another sponsored the Wimbledon tennis tournament as well as the PGA and LPGA golf circuits, and its ...

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Award-winning case study
2.
HSBC Premier: Banking without boundaries
New York American Marketing Association, Silver, EFFIE Awards, 2006
In 2005 HSBC launched “HSBC Premier” which aimed to achieve $392million (approximately £201million at 2008 rates) in investment deposits. Despite operating in New York’s highly saturated and solicited ...

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