I - J: J Walter Thompson (Detroit)

 

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Case Study
1.
Ford Motor Company: Life In Drive campaign
Debbi Mack, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.555-564
In October 2005, Ford Motor Company introduced the new Ford Fusion. Inspired by the company's futuristic Ford 427 concept car, the Fusion was a four-door sedan aimed at young, upwardly mobile ...

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Case Study
2.
1997 Ford F-150 Launch
Christy Iaquaniello and Paul Morel, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by J Walter Thompson (Detroit) for Ford Motor Company. A multi-media campaign was used in order to promote the new 1997 Ford F-150, the only full-size pickup truck ...

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Case Study
3.
1996 Ford Taurus Launch
Susan Perris and J.C. Collins, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by J Walter Thompson (Detroit) for Ford Division. The all-new 1996 Taurus was launched to capture the public's imagination, just as the original one did. Despite t ...

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Paper
4.
Breaking the bran barrier - Kellogg's Bran Flakes
Jeremy Elliott, Admap, February 1985
An account of the case history of Kellogg's Bran Flakes, shared winner of the first prize in the `established goods and services' category of the 1984 IPA Advertising Effectiveness Awards. Of special ...

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