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Case Study
1.
BFL Dragon
Judith Donovan and Barry Blake, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by JDA for British Fuels. Prior to the British government's full deregulation of the domestic gas market in 1997-1998, deregulation was tested in the area of south ...

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Case Study
2.
Talk Radio
Judith Donovan and Anthony Annakin, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by JDA for Royal Insurance Life & Pensions, both located in England. The objective of this campaign was to test radio as a direct response medium for life insuranc ...

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