I - J: Irma S Mann, Strategic Marketing

Page 1 of 1

all [6]papers [0]cases [6]news [0]classics [0]

Reset search

Print | Email | Add to My Folder

My preferred format is HTML | Change to PDF

Preview Magazine
Vernice Walkins and Jean Bradley, Direct marketing Association (US), ECHO Awards, 1998

This 1998 DMA Silver ECHO winner was created by Irma S. Mann, Strategic Marketing for The Islands of the Bahamas Ministry of Tourism. Travel agents and consumers who have not visited the Bahamas over ...

Summary | Full Text | More Like This
Read: 2 times

The Hotel du Pont Meeting Planner Bug Box
Marella Marulis and Jean Bradley, Direct marketing Association (US), ECHO Awards, 1998

This 1998 DMA ECHO entry was created by Irma S. Mann, Strategic Marketing for the Hotel du Pont. Located in Delaware, the Hotel du Pont must compete with Philadelphia hotels for business from meeting ...

Summary | Full Text | More Like This
Read: 1 times

Small Treasures
Michael Rigg and Jean Bradley, Direct marketing Association (US), ECHO Awards, 1998

This 1998 DMA ECHO entry was created by Irma S. Mann, Strategic Marketing for Nassau Paradise Island Promotion Board. With the development of large resort hotels in the Bahamas, smaller hotels were be ...

Summary | Full Text | More Like This
Read: 0 times

Under the Sun
Susan Helstab and Jean Bradley, Direct marketing Association (US), ECHO Awards, 1998

This 1998 DMA ECHO entry was created by Irma S. Mann, Strategic Marketing for Four Seasons Hotels and Resorts (Canada). The objective of this direct mail campaign was to generate traffic during the sl ...

Summary | Full Text | More Like This
Read: 1 times

Bargain Hunter Club
Jean Bradley and Adrienne Davis-Brody, Direct marketing Association (US), ECHO Awards, 1996

This 1996 DMA ECHO entry was created by Irma S Mann, Strategic Marketing for New England Development. New England Development owns the Liberty Tree Mall, which is located in a suburb of Boston. The ma ...

Summary | Full Text | More Like This
Read: 1 times

Under the Sun
Jean Bradley and Susan Helstab, Direct marketing Association (US), ECHO Awards, 1996

This 1996 DMA ECHO Leader award winning campaign was created by Irma S Mann, strategic marketing for Four Seasons and Regent Hotels and Resorts. Four Seasons wanted to gain incremental revenue for the ...

Summary | Full Text | More Like This
Read: 1 times