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Direct marketing Association (US): (3)
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1.
Elderhostel
Karyn Franzen and Kirsten Bradley, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Ingalls One to One Marketing for Elderhostel, an non profit organization that plans educational travel programs for adults aged 55 years or older. In the past, ...
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2.
CVS Xtra! Card
Heidi Devlin and Kirsten Bradley, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Ingalls One to One Marketing for CVS/Pharmacy. The objective of this direct marketing campaign was to increase frequency and loyalty among the current CVS shopper ba ...
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3.
Marketplace by John Hancock
Kathy Graveline and Kirsten Bradley, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Ingalls One to One Marketing for John Hancock. The objective of this multimedia campaign was to market underwritten term life insurance through a new sales channel, ...
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