I - J: In house

 

With over 260 new vodka brands being launched in the US over a four year period, Svedka wanted to stand out in a cluttered market. In an effort to achieve this, its marketing goal was to create a tota ...

Yahoo!, one of the early stars of the Internet, was launched in 1993 as Jerry's Guide to the World Wide Web, offering early users of the Web a way to navigate the quickly expanding Internet ...

Shortly after its launch in 1994 Yahoo! Inc. became one of the Internet's top search engines. Although the company remained primarily associated with its search engine in subsequent years, it ...

Founded in 1989, Working Assets Long Distance was the only enterprise offering a long-distance phone service and regularly donating to nonprofit organizations. It was a subsidiary of Working Assets Fu ...

In 1998 Time Warner Inc.'s Cartoon Network, second in children's programming to Viacom Inc.'s Nickelodeon Network, was a 24-hour basic-cable service offering nonstop animated ente ...

Dirt Devil, Inc., a subsidiary of Royal Appliance Manufacturing Company, generated free publicity for itself with its innovative and controversial "Fred Astaire" advertising campaign. In ...

Rock the Vote, a nonprofit, nonpartisan organization, encouraged the young electorate to vote since its founding in 1990. Two years after its conception, Rock the Vote was credited for the second larg ...

The valued-focused Old Navy apparel brand was an immediate hit when it was introduced in 1994 by San Francisco parent company and national clothing retailer Gap, Inc. Old Navy made a name for itself w ...

In only its second year of national television advertising and its fourth year in existence, Old Navy clearly announced its arrival as a major marketer by securing a spot on the final episode of ...

In the 1990s and early 2000s MTV Networks Company's MTV was the leading trendsetter among American youth. Though initially it solely aired music videos, MTV had evolved into a network focused o ...

Founded in 1998 by a pair of California-based software entrepreneurs as a way to mobilize like-minded liberal activists for political causes, MoveOn.org became a driving force in funding, organizing, ...

At the close of 2005 Mars Inc. was a business worth $18 billion (approx £9 billion in 2008). This paper describes the success between 2000 and 2005 of their most celebrated brand, M&M’s. One of the ...

In 1978 Candie's shoes, especially a model called the Slide (a high-heeled slip-on), became a "must have" fashion accessory for America's teenage population. The shoe ...

By 2004 Go Daddy Software had become a leader in the Internet domain-name registration industry, buying available domain names and then selling them to individuals and businesses for a yearly fee. In ...

Gap, Inc. was established in 1969 with the purpose of selling one product: Levi's jeans. In 1991 Gap cut its ties with the Levi's brand and limited its merchandise offerings to Gap� ...

On April 23, 1998, Gap Inc. launched a global advertising campaign for its chain of nearly 1,600 casual-clothing stores. This campaign, created by Gap's in-house agency, Gap Direct, focused o ...

Calvin Klein Cosmetics Company, a subsidiary of Coty, marketed fragrances under the name of Calvin Klein and cK. In August 1996 Paulanne Mancuso, CEO and president of Calvin Klein Cosmetics, announced ...

In 2005 Budget Rent A Car System, Inc., a key unit, with Avis, of the Cendant Car Rental Group, made its first foray into advertising on blogs (website digests typically maintained by one person or a ...

Brigham’s, the New England based ice cream company, despite being well known in the local area, was struggling to compete due to limited operating budgets. With a previously traditional image, the com ...

In 1976, when the cosmetics industry was making exaggerated claims about scientific advancements in skin care, Anita Roddick opened a store, The Body Shop, in a seaside town on the southern coast of E ...

American Apparel Inc., founded by Dov Charney in 1997, rose to profitability as a T-shirt maker with an unconventional business model. Countering the almost universal garment-industry practice of outs ...

Faced with increased competition from rivals such as Geico, long-time number two auto insurer, Allstate Corp chose to adjust its advertising strategy to re-establish its position in the marketplace. D ...

Once renowned for supplying the rich and famous of America with outdoor gear, Abercrombie & Fitch (A & F) went bankrupt in the 1970s and was reinvented in the late 1980s as an apparel re ...

This 1998 DMA ECHO entry was created in-house by The Merchants Group, a leading UK-based telephone call center service. In 1997, the government charged the UK pensions industry with allegedly miss-sel ...

This 1998 DMA ECHO entry was created in-house for Rodale Press. The objective of this campaign was to acquire subscribers to Men's Health magazine. A direct response commercial was created that target ...

This 1998 DMA ECHO entry was created in-house for Rodale Press. The objective of this campaign was to launch the newly revamped Bicycling Magazine to both on and off-road riders, including former subs ...

This 1998 DMA ECHO entry was created in-house by Time Inc Magazine. The objective of this direct mail campaign was to build a one-on-one relationship with subscribers to Money magazine. A unique maili ...

This 1998 DMA ECHO entry was created in-house by Time Inc Magazine. The objective of this direct mail campaign was to launch a new teen-oriented current events magazine. The direct mail package was de ...

This 1998 DMA Silver ECHO winner was created in-house by Lancer Label, a manufacturer of full-line custom and standard pressure sensitive labels for resale via direct and print media efforts by the tr ...

This 1998 DMA ECHO entry was created in-house by The Stock Market Photo Agency. With the wide variety of stock photography catalogs and CDs available today, The Stock Market's biggest challenge was to ...