I - J: I Do

 

STAEDTLER is one of the oldest and most respected stationary-brands in the world, but in recent years the brand has faced tough competition from cheaper alternatives. The company wanted to improve its ...

De Tijd is a business newspaper that regularly publishes brochures on different topics in its weekend edition. This brief study discusses one such brochure, which featured Belgian rules and regulation ...

This brief paper centres on a campaign by BEKA, a producer of high quality bedding. For the vast majority of people, bedding is a high-cost low-involvement product. In a simple but effective way, BEKA ...