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25 years of 'Advertising Works'
Laurence Green, Admap, February 2005, Issue 458, pp.37-39

Laurence Green, one of the founders of Fallon London, traces the evolution of the UK’s IPA Effectiveness Awards since their inception in 1986, 25 years ago. He discusses three turning points – in 199 ...

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Selling to the Salesmen: Overcoming consumer cynicism in a crowded market
Cindy Gallop, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1992

An account planner with BBH gave a talk at the IPA Society on 18 November 1991, on 'Women as a brand in the advertising market place'. Forward ticket sales exceeded all previous events, confirmed sale ...

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A professional association in the British advertising industry
Douglas C West, Journal of Marketing History, No. 7, 1983

In a modern industrial society, occupation has acquired significance as a key indicator of a person's general social position. Consequently the title of 'professional' has become a claim to social st ...

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