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Award-winning case study
1.
Staedtler - The writing's on the wall: how planning gave Staedtler a place in the brand new digital world
Olly Taylor, Account Planning Group Australia, Gold, Creative Planning Awards, 2006
In 2005 revenue growth for stationery brand Staedtler Australia had unsurprisingly stalled in the face of the increasing digitalisation of communications. To overcome this problem, it sought to focus ...

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Read: 17 times
Award-winning case study
2.
Virgin Mobile Australia - Winning big with a loser called Warren
George Monical and Olly Taylor, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2004
This is a story about a 3 month campaign that delivered Virgin Mobile Australia (VMA) the most significant results in its history and put the brand back on track at a time when it needed it most. The ...

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Read: 89 times
Award-winning case study
3.
Virgin Mobile Australia - laughing in the face of adversity: how challenger communication delivered serious results
Advertising Federation of Australia, Gold, Advertising Effectiveness Awards, 2004
This case study will demonstrate how Virgin Mobile's 'Virgin to Virgin' campaign delivered $37.9 million in incremental profit and a return on investment of $4.36 for every $1.00 spent. The communicat ...

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Read: 122 times


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