G - H: Hoare Wilkins

 

The paper shows how Mercury, with a modest ad spend and the 'Hats on the phone' advertising campaign, took on British Telecom and began to establish itself in the residential phone market in the early ...

How Direct Line Insurance's switch to TV advertising in 1989 transformed the brand image and generated massive increase in response, driving the company into the top ten motor insurers. Qualitative re ...

Describes advertising for the relaunch of Equity & Law in 1991. The company needed stronger branding. Advertising was used to persuade the public that life insurance was important to them. Qualitative ...