G - H: Hill Holliday Direct

 

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Case Study
1.
Digital/Oracle NT Datamart
Gary Allen and Jennifer Norwood, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Hill, Holliday Direct for Oracle and Digital Equipment Corporation. The objectives of this campaign were to build awareness and understanding of the Digital/Ora ...

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Case Study
2.
Enron
Christine Cahill and Marge Nadasky, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Hill Holliday Direct for Enron Capital and Trade (ECT). Enron supplies restaurant chains with natural gas and risk management services.

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Case Study
3.
Shiva Merger Campaign
Todd Beeby and Lisa Ranger, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Hill Holliday Direct for Shiva. Shiva, already a leader in remote access computing services, recently merged with a European remote access company to make a qua ...

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Case Study
4.
Maine POS
Todd Beeby and Reina O'Connor, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Hill, Holliday Direct for Harvard Pilgrim Health Care (HPHC). HPHC is a new entrant in the Maine health care market, which was historically dominated by indemni ...

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Case Study
5.
New England Division - In Account Penetration
Todd Beeby and Reina O'Connor, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Hill, Holliday Direct for Harvard Pilgrim Health Care (HCHP). Due to its solid reputation and extremely high member satisfaction levels (94%), HCHP has a solid ...

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Case Study
6.
Humana Gold Plus Plan 'Elders' TV Campaign
Todd Beeby, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO was created by Hill Holliday Direct for Humana. The 'Advice From Your Elders' campaign, executed in TV, radio, print and mail, was developed in order to launch a new Humana product ...

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Case Study
7.
Win Back Mailing 'Juggling'
Todd Beeby, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO was created by Hill Holliday Direct for Harvard Community Health Plan. Harvard Community Health Plan had been steadily losing a few accounts per quarter. The objective of this campa ...

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