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1.
Agency Profile: Hill Holliday Advertising (US)
Agency Profile in association with Adbrands, June 2008
This Agency Profile provides key details and analysis of Hill Holliday Advertising, including its latest activities, market position, financial performance, Brands, structure and history, together wit ...
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2.
Priceline.com Incorporated: Troubadour campaign
Kevin Teague, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1369-1372
In 1996 entrepreneur Jay Walker came upon a startling statistic: every day airlines flew with an average of 500,000 empty seats. The revelation spurred Walker to create priceline.com, a website that e ...
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3.
Business Leaders for Sensible Priorities: Move Our Money campaign
Kevin Teague, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.229-232
In 1997 Ben Cohen, cofounder of the superpremium ice cream company Ben & Jerry's Homemade Inc., was shocked to learn that Congress had decreased spending on social programs but had incre ...
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4.
Allied Domecq PLC: Loosen Up A Little campaign
Kevin Teague, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.47-50
Dunkin' Donuts, the wholly owned subsidiary of the United Kingdom-based Allied Domecq PLC, reigned in 2000 as the world's largest coffee-and-baked-goods chain. With 3,500 outlets and $2 ...
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5.
Q&A/Peter Lynch
Hill, Holliday, Connors, Cosmopulos, New York American Marketing Association, EFFIE Awards, 2000
The Fidelity Investment Q & A/ Peter Lynch campaign is a solution to a marketing challenge on several levels. By the end of the first quarter of 1999 the campaign was recognised as an overwhelming su ...
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6.
John Hancock DRTV Segment Test ('Parents,' 'Single Parents,' 'Working Mothers')
Kathy Graveline and Karen Kaplan, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Hill, Holliday for John Hancock. The objective of this direct response television campaign was to create awareness and generate leads for John Hancock's Simplif ...
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7.
Questions & Answers
Bill Schlagg and Leslie Kaplan, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Hill Holliday for Harvard Pilgrim Health Care. The objective of this direct mail campaign was to generate leads for Harvard Pilgrim's First Seniority health pla ...
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8.
Healthy Lifestyles
Bill Schlagg and Leslie Kaplan, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Hill Holliday for Harvard Pilgrim Health Care. The objective of this television campaign was to generate leads for Harvard Pilgrim's First Seniority health plan ...
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9.
NESN/Red Sox Web Site
Kevin Olivieri and Gary Roy, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Hill Holliday for New England Sports Network (NESN). NESN is a subscriber-based cable sports network serving the New England market.
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