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Case Study
1.
'Give Me Some Credit'
Lisa Lampert and Gene Silverman, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Hawthorne Communications for Dean Witter Discover Card. The objective of this infomercial was to generate leads and acquire new Discover Card members. The infom ...

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Case Study
2.
The Art of Buying a Car
Gene Silverman and Nancy Edwards, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA Bronze ECHO award winning campaign was created by Hawthorne Communications, in association with Harmony Pictures, for Nissan. An infomercial was used to promote the Nissan Altima. The ta ...

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