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Profile
1.
Agency Profile: Havas (FR)
Agency Profile in association with Adbrands, July 2008
This Agency Profile provides key details and analysis of Havas, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links to re ...

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Paper
2.
Paris 2012 - Mobilisation Day for the Paris 2012 bid: 5 June 2005
Sponsorship Works, 2007, pp.165-171
Paris chose this sponsorship to promote itself and its 2012 bid in the most direct way possible; to invite all Parisians to an Olympic party. The creation of this event ticked two vital boxes for the ...

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Read: 7 times


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