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Award-winning case study
1.
The Effective Use of Advertising to Increase Cheese Consumption
Peter Bear, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980
Between 1973, when the Cheese Information Service (CIS) was formed, and 1978, volume sales of cheese increased as the price doubled. But a major price increase in autumn 1978 through 1979 caused volum ...

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