G - H: HHCL

 

The objectives were to increase brand awareness and a propensity to buy among main shoppers with children. Radio was selected to test alongside TV because of its cost-efficient reach of housewives wi ...

Campaign in 1999 by HHCL & Partners for Diet Tango. To launch new Tango variant. New brand positioned not in relation to Tango but to Diet drinks. Media: TV, radio, posters, promotional CD.

This 1998 paper examines the Pot Noodle snack brand, launched in 1977, nationally in 1978, which held a 94% market share by 1998. Several ('Gorgeous') different ad campaigns were run in quicker than u ...

Radio advertising was an integral part of the media mix for the launch of Egg. Qualitative research showed that both Egg customers and non-customers felt radio clearly communicated the message.