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Award-winning case study
1.
Royal Ontario Museum (ROM)
T Bittle, A Macaulay, G B Roche, Chris Harrison, P Ruta, J Ranscombe and A Goldman, Canadian Congress of Advertising, Canadian Advertising Success Stories, 1993
1991-2 campaign to promote the Royal Ontario Museum (ROM) in Toronto as an enjoyable place to go. Previous publicity had concentrated on promoting special exhibitions, but attendance sagged between th ...

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