G - H: Geers Gross

 

East Midlands Electricity Board (EMEB) campaign, 1984-6, to encourage the sale of storage heaters, part of the national 'Marketing for Recovery' programme of the electricity supply industry introduced ...

1979-84 campaign to build a branded presence for Zanussi in the UK white goods market (laundry and refrigeration). Zanussi had taken the decision in 1976; advertising 1976-9 concentrated on washing ma ...

1977 campaign for a brand of English butter, competing against the New Zealand and Danish brands. Rationale for advertising campaign described. TV campaign, supported later (tactically) by women's mag ...