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1.
Agency Profile: GSD&M (US)
Agency Profile in association with Adbrands, October 2008
This Agency Profile provides key details and analysis of GSD&M, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links t ...
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2.
UnitedHealth Group, Inc.: It Just Makes Sense campaign
Rayna Bailey, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1725-1728
To raise brand awareness, brand equity and brand definition among consumers, UnitedHealth Group launched the “It Just Makes Sense” campaign in 2003. Alongside GSD&M, UnitedHealth utilised a range of m ...
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3.
Southwest Airlines Company: Must Be Football Season campaign
Mark Lane, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1535-1538
Southwest Airlines Company began as a carrier connecting the Texas cities of Dallas, Houston, and San Antonio and remained a regional airline for nearly two decades before taking its short-haul, small ...
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4.
The Dial Corporation: You're Not As Clean As You Think campaign
Simone Samano, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.435-438
In 2001 Dial, the Dial Corporation's mainstay brand in the soap market for more than 50 years, was the only brand with an all-antibacterial line of products. The challenge in promoting it was t ...
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5.
Americans for the Arts: Art. Ask For More campaign
Ed Dinger, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.101-104
In 2002 the nonprofit arts-advocacy group Americans for the Arts (AFA) teamed up with the Advertising Council, the producer of a myriad of public-service advertising campaigns, to present the " ...
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