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Profile
1.
Agency Profile: GSD&M (US)
Agency Profile in association with Adbrands, October 2008
This Agency Profile provides key details and analysis of GSD&M, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links t ...

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Case Study
2.
UnitedHealth Group, Inc.: It Just Makes Sense campaign
Rayna Bailey, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1725-1728
To raise brand awareness, brand equity and brand definition among consumers, UnitedHealth Group launched the “It Just Makes Sense” campaign in 2003. Alongside GSD&M, UnitedHealth utilised a range of m ...

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Read: 98 times
Case Study
3.
Southwest Airlines Company: Must Be Football Season campaign
Mark Lane, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1535-1538
Southwest Airlines Company began as a carrier connecting the Texas cities of Dallas, Houston, and San Antonio and remained a regional airline for nearly two decades before taking its short-haul, small ...

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Case Study
4.
The Dial Corporation: You're Not As Clean As You Think campaign
Simone Samano, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.435-438
In 2001 Dial, the Dial Corporation's mainstay brand in the soap market for more than 50 years, was the only brand with an all-antibacterial line of products. The challenge in promoting it was t ...

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Read: 36 times
Case Study
5.
Americans for the Arts: Art. Ask For More campaign
Ed Dinger, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.101-104
In 2002 the nonprofit arts-advocacy group Americans for the Arts (AFA) teamed up with the Advertising Council, the producer of a myriad of public-service advertising campaigns, to present the " ...

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G&K Solution Marketing DiretoG2 ParisGA WrightGabrielde de Grood BendttoGarrat Baulcombe / FCBGCAS GroupGCIGee Jeffery & Partners Advertising IncGeers GrossGeneral Outdoor AdvertisingGeneratorGenerator BatesGenesis AdvertisingGeoffrey B. Roche & PartnersGeorge Patterson BatesGeorge Patterson Y&RGeorge Patterson, SydneyGermaineGestro HomeGG CreativeGGK LondonGGT AdvertisingGGT DirectGGT Direct AdvertisingGJP AdvertisingGlennie Stanmes StrategyGold Greenlees TrottGolley Slater and PartnersGoodby Silverstein & PartnersGordon Bailey & AssociatesGotham IncGrace & RothschildGraffitiGraham Poulter AdvertisingGrey AdvertisingGrey Advertising MelbourneGrey BrusselsGrey CopenhagenGrey DirectGrey Direct Marketing GroupGrey Global, Grey WorldwideGrey Group LondonGrey IntegratedGrey MadridGrey New YorkGrey Worldwide DusseldorfGrey, Grey WorldwideGrey, MelbourneGrizzard AdvertisingGroterra DirectGround MarketingGround Zero AdvertisingGrrrey!Grupo GallegosGrupo TaumacoGSD&MGulf States Marketing ServicesGyro WorldwideHakuhodoHal Riney & PartnersHal Riney & Partners/HeartlandHall AdvertisingHalo Branded SolutionsHammerquist & HalversonHanft Raboy & PartnersHanlon DorseyHarris Drury CohenHarris Kemp AdvertisingHarrision McCann AgencyHarrison CarlossHarrison Toughton WundermannHarrison Troughton WundermanHarrod & MirlinHarte-HanksHartshorne Joyce Lloyd LyonsHavasHawthorne CommunicationsHDM Horner Collis & KirvanHDM Mattingly, MelbourneHeadspace MarketingHeadway AdvertisingHedger Mitchell Stark/GGRHedonicHertz Walpole, SydneyHeye Group, Heye & PartnerHHCLHHCL Red CellHill HollidayHill Holliday DirectHispanAmerica Response MktgHMS PartnersHoare WilkinsHolloway de Groot Faber VosHolmes and LeeHorah DirectHosse & Partner AgenturHostHPS AdvertisingHSR Business to BusinessHTA DirectHunt AdkinsHunt Marketing GroupHuntsinger & JefferHyde & Partners
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