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Case Study
1.
T3000 - Perfect
John Deed and Andy Wilson, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by GGT Direct Advertising for Vauxhall Motors (UK). The objective of this direct mail campaign was to ignite an interest in Vauxhall Motors' new Astra prior to its ...

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Case Study
2.
Astra Launch Pack
John Deed and Andy Wilson, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by GGT Direct Advertising for Vauxhall Motors (UK). The Vauxhall Astra is a very popular car model, second in its sector against the Ford Escort.

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Case Study
3.
Premium Bonds Insert
Anne Lloyd-Williams and Richard Madden, Direct marketing Association (US), ECHO Awards, 1997
This DMA Silver ECHO award winner was created by GGT Direct Advertising for National Savings, both based in London. Premium Bonds had traditionally been one of the core products in the National Saving ...

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Case Study
4.
Birthday Party
Richard Madden and Hamlyn House, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by GGT Direct Advertising for Actionaid. Actionaid is a major UK development charity that uses child sponsorships as its prime vehicle for generating long-term com ...

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Case Study
5.
The Royal Bank of Scotland's 'Twins' Campaign
Richard Madden and April Blacklock, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO Leader award winning campaign was created by GGT Direct Advertising for Royal Bank of Scotland (RBS). RBS won market share within the family doctor sector by offering a very competi ...

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Case Study
6.
Nerds
Richard Madden and Paul Harrison, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by GGT Direct Advertising for Vauxhall Motors Limited, both located in the UK. Vauxhall recently decided to design a new car, called the Tigra, that was a fun comp ...

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Case Study
7.
Micrografx Picture Publisher 4.0 Launch
Dorothea Himer and Steve Wolole, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO was created by GGT Direct Advertising for Micrografx, both located in the United Kingdom. The campaign used loose inserts in creative graphics magazines in order to promote the new ...

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