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Award-winning case study
1.
Ladbroke Casinos
John Mitchell, Institute of Practitioners in Advertising, Bronze, Scottish IPA Effectiveness Awards, 2001
The paper describes the agency's problems when promoting gambling. The problems were extenuated due to the stringent gambling laws, which even now only allows companies to advertise hard data such as ...

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Read: 16 times
Case Study
2.
The University of Dundee
Mark Clark, Institute of Practitioners in Advertising, Scottish IPA Effectiveness Awards, 2001
This paper describes how consumer advertising was used for the first time to help in recruiting new students to Dundee University. The primary objectives were to stem a long-term decline in UCAS appli ...

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Read: 25 times
Award-winning case study
3.
Global Video
Tristan Fulton, Institute of Practitioners in Advertising, Scottish IPA Effectiveness Awards, 1999
Global's objective was to pursue an expansion policy by providing video rental representation in towns and cities where none existed. When FCHE took over the account in September 1997, 455 of stores ...

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Read: 3 times


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