E - F: Frame Agency

 

Previous pageNext pagePage 1 of 1

all[1]papers[0]cases[1]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search
Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF

Award-winning case study
1.
Subway - On a roll: how the regional trial of a repositioned and re-branded existing product for UK sandwich chain Subway led to a fully integrated global communications success story
Gillian McGhee, Debbie Kiely, Nikki Gilmour and Merry Baskin, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2007
This paper describes how an existing promotional offer was transformed into a successful brand-building promotion with a fully integrated marketing campaign. In the first regional test an investment ...

Summary | Headline Findings | Full Text | More Like This
Read: 656 times   |   User rating:


1 Page:



















































































































WARC Publications  |  WARC Conferences  |  About Us  |  Links  |  Contact Us  |  Terms & Conditions
© 2008 Copyright and Database Rights owned by WARC

  |    |  
Subjects
SEARCHStart searching...
Start an Advanced Searchall subjectsfind a case studyDigitalProduct CategoriesMarketingConsumersAdvertisingBrandsMediaData