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Award-winning case study
1.
Central London Congestion Charging Scheme - Making sure it worked from day one
Sue Garrard and Chris Baker, Institute of Practitioners in Advertising, Gold, IPA Effectiveness Awards, 2004
This is the case of the launch of the largest traffic management system in the world, unique in scale, complexity and controversy. The brief was, in effect, to ‘brief London’. There were only two scen ...

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