E - F: Feather Brooksbank

 

This paper discusses the 2006 campaign for Pomegreat pomegranate juice. PR had proved successful in getting the brand talked about, especially in terms of its health benefits. Now an above the line me ...

This paper details the 2004 campaign to increase hotel occupancy and tourism in Glasgow by repositioning the city as a vibrant, stylish capital of style. It targeted a 'pyramid' of opinion leader audi ...

This paper details the 2005-06 campaigns (Commuter Travel and Leisure Travel) for First Scotrail, the national Scottish railway franchise, to encourage consumers to travel by train. Commuter Travel ta ...

This is a good example of a thoughtful and well-integrated campaign. To support the launch of their new My First Bed range of beds for children, Silentnight ran a multi-channel campaign designed to st ...

In early 2004 Bank of Scotland Corporate reviewed their brand with their aim being to set themselves apart from their competitors by creating distinct and market leading propositions. The challenge fo ...

Innovative ‘media’ choice, including product placement in cinema foyers, supporting a well-constructed strategy of presenting My First Bed as a toy, resulted in a 50% market share. This was a solid ca ...

The paper considers the use of Creative Idea Generation techniques with business respondents, in both group discussions and individual interviews, with particular reference to employee research conduc ...

This paper reports a case history where an employee loyalty measurement programme contributes to the strategic direction as well as tactical needs of Compass Group, the world’s tenth largest employer. ...

Reid Kerr College is a long established further education college based in Paisley, in the West of Scotland, which over the years had lost its way. In particular the College was suffering from negativ ...

The major advertising objective was to remove negative perceptions broadly held about Miller Homes and to develop a cohesive style of advertising across disparate developments and regions. The agency ...

This study describes how two agencies handled various aspects of Standard Life and its associate bank to develop a combined recruitment and brand strengthening campaign. It outlines a six-week campaig ...

The role of advertising was to project Scotland 'the brand' in the most favourable and motivating light, and to create goodwill and commitment to the country. The campaign achieved, against all expec ...

The advertising objective was to generate a 20% increase in October and November in order to protect the sell through and stocking levels for the critical four week impulse period. Not only were sale ...