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Encyclopedia of Major Marketing Campaigns, Gale: (2)
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1.
Public Broadcasting Service: Be More campaign
Kevin Teague, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1409-1412
In 2002 the Public Broadcasting Service (PBS), the nonprofit U.S. media organization, was owned by 349 member television stations with an audience of more than 100 million viewers per week. Despite th ...
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Nordstrom, Inc.: Make Room For Shoes campaign
Rayna Bailey, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1181-1187
According to Forbes magazine, Internet and catalog shoe shopping was a $2 billion business in 1999. Clothing retailer Nordstrom, Inc., which had launched an Internet subsidiary—Nordstrom.com ...
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3.
BMW Films - 'The Hire'
Rob White, Adrian Ho and Lachlan Badenoch, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2004
At a time of falling TV ratings, lost generations of audiences, and the rise of ad-skipping personal video recorders, BMW's Internet Film series - 'The Hire' - represented a bold step for a marketer i ...
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