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Case Study
1.
HP LaserJet Supplies Guide DM Program
Barb Brown and Virginia Saunders, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by EvansGroup Technology for Hewlett-Packard. HP's LaserJet Supplies Organization wanted to better understand low-end LaserJet users' needs and how to best communi ...

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